Breaking the “all-or-nothing” mindset to create real, sustainable change.
Once upon a time, there was a beautiful princess in the heart of Amsterdam, who was passionate about sustainability her whole life. She decided it was time for a change and developed a magic solution which solved all environmental problems in the world! ...... Hmm... That sounds a bit unrealistic, fairy-tale-like, doesn't it? In real life, starting a sustainability-focused business as a rookie in the start-up world, with a big dream instead of big investors, is even more difficult than it sounds.
We thought about it, and there is no person who is better equipped to tell this tale than the founder herself. Karima el Hattachi, Nutrition & Dietetics specialist, will share her journey with you: how she built this company from the ground up.
While studying nutrition and dietetics, I came across a fact that stuck: humanity is too dependent on animal proteins. The planet is running out of its water, land and patience.
Nevertheless, it is difficult to give up animal products completely. Saying no to taste, comfort and culture is a lot to sacrifice.
This is why we wanted to find a middle way: Hybrid products – 50% animal protein, 50% plant-based protein, 100% delicious. The same taste, half the negative environmental impact.
During my thesis defence, I asked why these products were not widely available. My supervisor turned the question back on me: "why not do it yourself?" So... I am giving it a try.
Our first product is the HyHamburger - a juicy hybrid meat burger worth sharing with your meat-lover friends! Our vision for the future is to develop hybrid meat, dairy, poultry and fish products.
With us, you do not have to choose between good and tasty. Join us for a tasteful future!
Inspiring change starts with people. Meet the team making our dream a reality.
I joined Eat Hybrids as an intern. I was interested in the concept as it aligned with my own values. During my time in the company I grew both personally and professionally from the person I was. Here I met people that I not only work with, but consider as part of my family. I am proud to be part of this team and help the company move forward - Go Hybrids!
I oversee daily operations and drive the company’s growth ensuring efficiency, teamwork, and progress toward our mission of scaling and reaching more customers. I started as a Marketing Assistant during my internship and stayed for the startup’s energy, innovation, and vision. I believe in our hybrid food concept where sustainability meets great taste.
I am responsible for developing and executing the overall marketing strategy and creating written communication for promotional materials. I joined Eat Hybrids because I believe in strategic and empathetic problem solving approach: all-or-nothing mindset has very rarely benefited anyone. Mine and the company’s vision directly align on this matter and I hope that together we can help many people take small steps that will, in turn, have a big positive impact on our environment.
I work on product and supply chain design and operations — developing efficient, scalable systems that bring our innovative food products from concept to shelf. My role combines creative problem-solving with data-driven logistics to make sure our products strike the right balance between sustainability and affordability. I joined the company because I’m passionate about finding effective and novel solutions to both environmental and logistical challenges — and Eat Hybrids offers the perfect space to turn those ideas into real, positive impact.
I handle the graphic and web design content by shaping how our message looks and feels.
I joined Eat Hybrids because I believe sustainable living should approachable by everyone and I’m excited to help bring that to life through design.
My work involves a range of tasks, including data analytics, graphic design, photography, and video editing. As someone who has practiced Meatless Mondays before, Eat Hybrids seemed like the ideal fit for me, both in terms of work and ideology.