The Challenge

Oftentimes, when sensitive issues arise, people become more polarised, and black-and-white thinking comes into play. This is understandable: when morals and ethics are involved, it’s hard to keep a cool head on your shoulders. A perfect example of this is the issue of animal product consumption.

It is no secret that the production of most animal products is quite unethical and seriously harms our planet. However, to this day, only 1% of the population is vegan (source). Why? As with everything, multiple factors are at play: culture, religion, geographical location, and so on. It is extremely difficult to change the way you eat overnight. Yet, a lot of the time, that is what people expect you to do - to reject everything immediately for moral and ethical reasons.

Because this is hard, people struggle to change and often feel ashamed, so they reject the idea and stick to old habits. This “all-or-nothing” mindset is exclusionary, unproductive, and unempathetic.

The Solution

To incite actual change, we need collective, realistic solutions. That's the HyMentality: you don't have to deprive yourself of everything you once loved to create change. One step is already a good start!

At Eat Hybrids

We create sustainable solutions everyone can follow by combining strategic thinking and empathy. Our hybrid food products combine half plant-based and half animal-based protein: smaller negative impact + same enjoyment = win-win for the people and the planet.